Storytelling master Lou Heckler suggests, “Watch people when they perform. And if they move you in some way, instead of going ‘Wasn’t that cute? Wasn’t that funny? Wasn’t that adorable?’ – ask yourself why?”
Storytelling strategist Dave Lieber shows how bullet points – also known as “specs” – hurt message delivery. Business storytelling is the answer.
Speaker and storytelling strategist Dave Lieber uses his electricity co-op’s monthly newsletter to illustrate how storytelling for business can be used in a powerful way to build brand loyalty with customers.
Dave Lieber, one of America’s top storytelling experts, says that even bad stories have good. Sometimes it takes a long time for that good to arrive. Sometimes the delay in a resolution can take, well, forever.
The power of storytelling is important to businesses and associations to spread their message. But a narrative isn’t always the best way. Dave Lieber shares the story about how a little chart made him happy because he knows it will help others save money.