New rules governing what pharmaceutical companies and their sales reps may give as gifts to doctors have crimped the promotional arm of the Big Pharma industry. The solution is business storytelling for pharmaceuticals.
Pharmaceutical companies are looking for new ways to attract the attention of doctors and their staff.
Smart companies and sales people know that storytelling skills are essential to catch the attention of prospects in today's busy world.
Big Pharma rep at work
Business storytelling skills are — for pharmaceuticals and the rest of the corporate world — essential for anyone wishing to succeed.
Storytelling expert Dave Lieber, currently a star award-winning investigative columnist for one of America's most prestigious newspapers, believes that smart sales people build relationships first. Then they talk about their product. Storytelling in sales creates a more productive relationship. The rollout of new products is best accomplished by creating empathy about patients and their condition.
How do sales reps for pharmaceuticals determine how to approach doctors with the correct storytelling skills? They must understand each individual doctor and their situation. Who is the doctor? What does she or he need to know?
Dave Lieber is a Certified Speaking Professional
Do you want to know more? Dave Lieber shares his storytelling program with groups across North America.
“Stories are important because they get people to listen to you,” Dave says. “Stories are how people remember. They are better than facts and figures. Stories help build relationships with doctors.”
Great talk by storyteller/columnist @DaveLieber tonight at University of Charleston. Touching, funny, humble, human. pic.twitter.com/RThPjrTkB3
— vicburkhammer (@vicburkhammer) March 18, 2015
Dave Lieber teaches his “Magical V-Shaped Storytelling Formula” which anyone can use immediately.
Here are three business storytelling tips for pharmaceuticals:
- Doctors are busy. Reps won't have time to tell full stories. Which part of a story really matters?
- A touch of passion and a pinch of comedy bring a short story alive.
- The key is to show, not tell a story. One easy way to do that is tell it in the present tense.
Be the doctor's favorite sales rep. Build on the skills you already have. Learn with one of America's top storytelling experts. Here's what some helped by Dave Lieber say.
You can bring Dave Lieber to your group. He’s an expert on storytelling for business and showing the power of storytelling to increase sales, build support, raise money and attract attention.
Learn with one of America's top storytelling experts. Here's what some helped by Dave Lieber say.
You can bring Dave Lieber to your group. He’s an expert on storytelling for business and showing the power of storytelling to increase sales, build support, raise money and attract attention.
He’s a Certified Speaking Professional and a fabulous entertainer offering fun and funny insights to make your life better. He’s The Watchdog columnist at The Dallas Morning News.
Dave Lieber. Authentic. Engaging. Interactive.
WATCH: Dave Lieber’s 2-Minute SIZZLE REEL
WATCH: Dave Lieber TED Talk: THE POWER OF STORYTELLING TO CHANGE THE WORLD
BOOK DAVE NOW. Contact his office here or CALL 1-800-557-8166.
