Here, to my mind, as an expert in business storytelling training, are the three most important words in any kind of writing or storytelling.

People, people, people.

The best way to communicate in most situations is not about systems, procedures, processes or administration. The best way is to tell the story of people involved in those systems, procedures, etc.


I don’t want to talk about immigration. I want to talk about Eliza Lopez who came here from such-and-such a place and how she fits into the bigger picture.

It’s an easier way to learn. We care about people, people, people. We don’t care so much about the systems.

You want to humanize your stories by focusing on what brings out the emotion and passion. It’s not processes and procedures. It’s people, people, people.

Learn more about business storytelling training. Call now at 1-800-557-8166.

More from Dave Lieber on Business Storytelling Training

If you tell stories for a living, here's how to get better

For storytelling in business, here's how to ‘show and not tell'

Why telling your stories in three acts is best for business storytelling

Remember that you can bring Dave Lieber to your group. He’s an expert on storytelling for business and showing the power of storytelling to increase sales, build support, raise money and attract attention.

He’s a Certified Speaking Professional and a fabulous entertainer offering fun and funny insights to make your life better. He’s The Watchdog columnist at The Dallas Morning News.

Dave Lieber. Authentic. Engaging. Interactive.

WATCH: Dave Lieber’s 2-Minute SIZZLE REEL


BOOK DAVE NOW. Contact his office here or CALL 1-800-557-8166.