Did you know there's a secret size cup of coffee at Starbucks?

No foolin'.

But you gotta ask for it specifically. And to get that far, you first have to know the secret word.

This illustrates the key component of being your own watchdog. Ask a bunch of questions! Americans ask too few. There's a stigma to asking too many questions — when there shouldn't be. We should honor the asker of questions.

Dave Lieber's popular Ask a Bunch of Questions button

So what's the secret word so you can start saving at Starbucks? Like any other questions these days, you could google it. Or better yet, watch this video by Fort Worth Star-Telegram investigative columnist Dave Lieber, founder of WatchdogNation.com.

And you can purchase the “Ask a Bunch of Questions” button (as featured in USA TODAY) by visiting here.

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Dave Lieber, The Watchdog columnist for The Fort Worth Star-Telegram, is the founder of Watchdog Nation. The new 2010 edition of his book, Dave Lieber’s Watchdog Nation: Bite Back When Businesses and Scammers Do You Wrong, is out. Revised and expanded, the book won two national book awards in 2009 for social change. Twitter @DaveLieber

Dave Lieber's award winning book